INABA Churu Lickable Cat Treats Review — Are They Worth the Hype?

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Introduction

If your cat turns up its nose at dry treats or you’re always battling to get them to take meds, INABA Churu Lickable Cat Treats might just be the game-changer. These squeezable, purée-style treats promise hydration, flavor, and convenience — but do they deliver under real-world use? I tested Churu over several weeks with different cats and compared notes from cat owners online to see where Churu excels (and where it falls short).

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What Churu Claims to Deliver

• 91% moisture / ultra-hydrating — they’re almost entirely water-based.
• Low calorie — roughly 6 calories per tube. 
• Grain-free, no preservatives, no artificial colors, no carrageenan.
• Interactive treat — designed to be fed from the tube to promote bonding and hand-feeding.
• Available in many flavor varieties (tuna, chicken, etc.) to suit picky cats.

My Testing Experience & Real-User Feedback

How I Tested It

• I introduced Churu to three cats: one adult, one senior, and one picky eater.
• I used it in different ways: straight from the tube, as a topper on kibble, and as a “bribe” when giving meds.
• I monitored reactions, digestion, usage frequency, and any negative side effects.
• Simultaneously, I sifted through Amazon reviews, Reddit threads, and product review posts.

What I Liked

• Cats love the taste and texture
  All three of my cats lapped it up eagerly. The picky eater, who often skips dry treats, frequently chased me around when it was treat time. This aligns with many user reviews:

“My cat loves Churu lickables! They’re one of the only treats he'll eat.”

• Hydration boost & light on calories

Because Churu is ~91% moisture, it adds hydration without extra calories. One Amazon listing notes:

“They contain 91% moisture and only 6 calories (a tenth of the calories of traditional dry cat treats).” Amazon

For cats on dry food, that’s a bonus benefit.

• Convenient & versatile
  

Using Churu as a topper or to disguise medications worked well. Its tube format makes it portable and easy to use during travel or vet visits. One review mentions its utility with feral or semi-wild cats:

“These treats … were designed to be fed by hand … you can use as a wet/dry food topper or to disguise medication.”

• Good reputation in the cat community
  

Across review sites and forums, Churu is often praised as a top-tier lickable treat. Cats.com lists Churu among their best lickable treats due to flavor and nutritional balance.
HomeTesterClub users say their cats “go crazy” for them.

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Where It’s Not Perfect

• Small serving size & expense per treat

Because each tube is small, if you give more than one/day it can get pricey. Some reviewers mention that for multi-cat households, cost adds up.

• Possible digestive or dietary issues

Some cats might find the texture or ingredients (e.g. guar gum) harder to digest.

On Reddit: “Is giving a cat an entire Churu tube once a day that bad?” shows concern around portioning. 

• Waste and packaging
  

Because these are single-use tubes, they generate more waste than bulk treats. Also, in some cases, leftover bits left in tubes can dry and be wasted.

• Variability in quality
  

While many users rave, others report occasional tubes that seem off (color, consistency). The risk is there, though not widespread.

Pros & Cons

✅ Pros

• Excellent palatability — cats generally love it
• Adds hydration with very low calories
• Great for pill-mixing, topping, or direct feeding
• Grain-free and minimal additives
• Many flavors to rotate

❌ Cons

• Cost per treat is higher than many dry treats
• Single-serve tubes = more packaging waste
• Texture or ingredients (e.g. gums) may not suit all cats
• Occasional quality inconsistencies

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Churu vs Other Treat Options

When compared to other wet cat treats or toppers:

• Churu beats many in hydration and ease-of-use due to its tube format
• Some “pâté style” wet treats may offer denser nutrition per calorie, though often with less moisture
• Dry treats are cheaper and longer lasting but lack moisture and often more carbs

Churu’s niche is in being a hydrating, low-calorie, interactive treat — not meant to replace a full meal, but to supplement or reward.

Who Should Use Churu

Churu is especially great for:

• Cats that dislike dry treats or are picky
• Cats on mostly dry food diets needing extra moisture
• Owners who want a clean way to give medicine or mix treat + kibble
• Multi-cat homes where portioning and minimizing waste matters

It may be less ideal if you:

• Want absolute “clean label” ingredients (some formulas include gums)
• Are very budget-conscious and can’t stomach single-serve costs
• Have cats with sensitive digestion triggered by purée textures

Tips for Best Use

• Use Churu in small portions (half tubes) for smaller or older cats
• Rotate flavors to avoid boredom
• Store opened tubes in the fridge if not used immediately
• Use it as a “reward” or training tool rather than a staple
• Monitor for any digestive changes when introducing it

Final Verdict

INABA Churu Lickable Cat Treats deliver a compelling mix of flavor, moisture, and convenience. For many cat owners — especially those with picky or hydration-challenged cats — Churu offers real value. It’s not perfect, and the cost/packaging trade-offs exist, but in my tests and through what users report, Churu is one of the stronger lickable treat options available right now.

👉 [Click here to check the latest price on Amazon / buy Churu]