Embrace vs Figo: Pet Insurance Comparison for 2025
Introduction to Pet Insurance
In recent years, the popularity of pet insurance has soared as pet owners increasingly recognize the benefits of having a safety net for their furry friends. With numerous options available, choosing the right insurance can be challenging. Two prominent names in the industry are Embrace and Figo. This post compares these two providers to help you make an informed decision for 2025.

Coverage Options
Embrace Pet Insurance
Embrace offers comprehensive coverage that includes accidents, illnesses, dental illnesses, and even alternative therapies like acupuncture and chiropractic care. They also provide optional wellness rewards, which can help cover routine care expenses.
Figo Pet Insurance
Figo stands out with its unique approach, offering three main plans: Essential, Preferred, and Ultimate. Each plan covers accidents and illnesses, but the Ultimate plan goes a step further by offering unlimited annual benefits. Figo also includes coverage for veterinary exam fees, which is not always standard in pet insurance policies.

Pricing and Deductibles
When it comes to pricing, both Embrace and Figo offer competitive rates, but there are some differences to note. Embrace utilizes a diminishing deductible feature, which reduces your deductible by $50 each year you don’t file a claim. This can be a significant cost saver over time.
Figo, on the other hand, offers varying deductibles that you can choose from, allowing for flexible premium options. While Figo's premiums may initially appear higher than Embrace's, their broader range of deductible choices can help customize your plan to better fit your budget.
Customer Experience and Support
Customer service is a crucial aspect of any insurance provider. Embrace is known for its excellent customer support team and user-friendly mobile app, making it easy for policyholders to manage claims and access information.
Figo also excels in this area with its Pet Cloud app, which not only manages claims but also provides a platform for digital pet records, reminders for vaccinations, and a community of fellow pet owners. This tech-savvy approach has garnered positive feedback from users who appreciate the convenience.

Reputation and Trust
Both Embrace and Figo have built strong reputations over the years. Embrace has been in the industry longer and is known for its reliability and transparency in policy terms. Customers often highlight their satisfaction with claims processing and reimbursements.
Figo, while newer to the scene, has quickly established itself as a trustworthy provider with innovative offerings. The company's emphasis on technology and ease of use has attracted a younger demographic of pet owners who value digital solutions.
Conclusion
Choosing between Embrace and Figo ultimately depends on your specific needs and preferences. If you're looking for a provider with a long-standing reputation and diminishing deductibles, Embrace may be the right choice. However, if you prefer a tech-forward company with flexible plan options and unlimited coverage possibilities, Figo could be more suitable.
Whichever option you choose, having pet insurance can provide peace of mind and ensure your beloved pet receives the best care possible. We hope this comparison helps you make an informed decision for your pet's insurance needs in 2025.